Connecting the dots.
Blueday is Yacobian’s strategic growth platform that enables retailers to identify, measure, and most importantly capture the missed customer opportunity in their stores. It is the first retail platform to link corporate growth strategies with individualized, measurable actions to improve staff performance and customer experience.
RETAIL GROWTH PLANNING
Identify the customer opportunity available in each store, and use it to plan the business in a proactive, customer-centric way.
STAFF PERFORMANCE MANAGEMENT
Deliver the optimal staffing plan to meet the available customer opportunity, and use prescriptive insights and action plans to consistently deliver larger and more frequent transactions.
CUSTOMER EXPERIENCE MEASUREMENT
Measure how well teams are delivering the brand experience, and know the reasons why and how to improve.
of the Truth
Blueday works by integrating data from the systems you already have in place to give you a more complete picture of your business. It spotlights the subtle variations in staff behavior and customer experiences — by store, day, and hour — giving the entire organization a window into the true drivers of store performance.
We obsess over the details, so you don’t have to.
Blueday identifies individual and team successes in order to replicate the actions and behaviors used to achieve them.
With simpler, more customer-centric views into their business, store and field teams begin making adjustments immediately to capture newly visible revenue opportunity.
You can’t fix what you can’t see
Understanding behavior patterns is the key to unlocking untapped growth potential, and Blueday exposes valuable insights that were not visible before.
With Blueday, every store, every day sees its customer patterns so they can repeat what is working and address what is not working.
Data > Insights > Actions
Blueday “connects the dots” by providing unique insights that link data-driven patterns to the specific actions needed to drive better outcomes, not just for store teams but for all levels of the organization.
Having timely insights to make the right adjustments is all it takes to capture meaningful sales improvement each day.
“Turn the lights on” inside every store.
The patterns and insights from Blueday give users a complete picture – not just of what is happening during each store day, but why and how it’s happening. With this level of clarity, the corrective actions are typically straightforward.
Need to change labor to meet customer opportunity but still cover tasks? Does a particular sales associate need coaching on the fly? Blueday targets when and where these adjustments should be made, and facilitates them within the flow of a productive store day.